Playful Kiss currently has dominate of 12 countries with an average sales in several Asian countries. Playful Kiss, starring Kim Hyun-joong and Jung So-min has pocketed earnings of 3.4 million dollars.

In a couple of the countries, such as Thailand and the Philippines, the show was sold for the highest price in Korean drama history.

Directed by Hwang In-roi, the show based on Japanese comic series “Itazura na Kiss“.